The memory of an object are all the expressions, traditions and customs that have helped create this object in order to serve the human being in his/her daily needs. The experience of the person who uses the object, gives it an added value, either individually or collectively. The use of the object also produces experiences, customs, traditions and memories.
The wisdom of our ancestors in their way of expressing themselves (among others: talking, singing, gesticulating), behaving, (living, customs, etc.), working and creating artefacts (profession).
So, Intangible Cultural Heritage is all the wisdom of our ancestors in their way of talking (language) [idioma], doing things, making things and which was passed on from generation to generation and that we have inherited today.